THE WHITE CHALK APPROACH

White Chalk Design develops individual design concepts from the early planning and construction stage, for both commercial and residential projects, all the way through to the design elevations, furniture and styling. 

Using our intuitive skill, the design team build on our signature style to create a look with individual taste and personality for each client. In addition our design team can custom design furnishings to deliver a complete and unique scheme for each client.

We listen carefully to our client briefs and then adapt their vision into reality. We will suggest options to take clients a little beyond their comfort zone, still staying true to the brief, and submit ideas to suit the space, budget and client wish list.

"We care about the overall experience as much as the final outcome. We build to trust ensure our clients are comfortable with the direction we are aiming for, and it is a mutually enjoyable experience for all involved."

Serena Elise, Principal Designer

PRINCIPAL DESIGNER SERENA ELISE

Established 16 years ago by principal designer Serena Elise, White Chalk Design is a multi-discipline interior design practice. 

We work collaboratively with home & business owners, architects & builders to deliver a style that is sophisticated and contemporary in detail, blended with bold statements, textures and finishes. 

Serena oversees her design team on multiple projects at any given time, and has won numerous industry awards for kitchen and bathroom design, plus awards for a host of commercial hotel spaces. Her diverse experience in both residential and commercial interiors allows a creation of the best of both ventures – from private residences that feel unique and individual, to commercial projects that channel luxury and longevity in the design detailing.

Recently Serena has designed her own fabric and custom rug range for White Chalk Design, which has been welcomed by her clients who crave an individual aesthetic. Always the passionate traveller, Serena's design aesthetic and inspiration is often found in 'bucket list' travel destinations. She also credits design fairs and trade shows in many worldwide locations, as a major source of success for staying ahead of the design trends.”